The gallery The New Shape was founded 25 years ago in Lanciano, a thriving city, known since the early Middle Ages for its fairs ranks as one of the largest commercial and cultural crossroads of south-central Italy.
In 2007 Lorenzo Pincelli and Patrick Head have taken over the business with a new management philosophy and a restyling project of the premises to organize events and meetings with the best Italian and international artists. Since then, the succession of solo shows: Bruno Donzelli, Pino Procopio, Alberto Sughi, Mark Kostabi, Giampaolo Talani, Francesco Musante, Athos Faccincani, to name a few.
Thanks to the activity history of Lorenzo Pincelli as a publisher, have been realized with Musante, Procopio, Sauces, Talani, medlar, Kostabi, Tommaso Cascella and many others, exclusive to the gallery, beautiful editions of author graphics that enabled a young public to approach art.
Also great attention and research is devoted to this sculpture in the gallery along with a wide collection of designer objects.
In conclusion we can say that The New Form continues to be the main reference point in Lanciano for collectors and all those who want to approach the fascinating world of art.