Armour publishes books for three main markets: Christian, General and Children’s, targeted at Singapore and beyond.
For the Christian market, we publish books that give voice to local and regional Christian writers whose insights honour God and build up His people, for His glory. Books for the Christian market come under the Genesis imprint, under the following categories: Christian Living, Marriage & Family, Christian Response & Social Issues, Church Ministry and Leadership, Devotionals, History & Theological Resources, Missions, Teaching & Exposition and True Stories.
For the General market, we publish non-fiction books, for personal and professional development. Books for the General market come under the main Armour imprint, under the following categories: Marriage & Family, Biography, Business & Management, Food & Travel, General Health & Medical and Living & Wellness.
For the Children’s market, we publish fiction and non-fiction books that promote good values, including National Education values. For the preschool (3 to 6 years old) and primary school market (7 to 12 years old), our books help children to learn to read and grow their love for reading through compelling stories with good values. Books for the Children’s market come under the Little Knights imprint.