Bakery Design Studio was established in 2009 by Gilli Kuchik (b. 1983 in Israel) and Ran Amitai (b. 1980 in Israel), who met and became design and life partners during their studies in the Department of Industrial Design at Bezalel Academy of Arts and Design. They developed their first joint project, which started as a student project, into a furniture series called NOM. The prototype for the series was first shown at Milan Design Week 2010, following which Italian furniture company Cappellini acquired the manufacturing rights. The series went into production in 2012, and has since featured in the company's catalogue. In 2014 the series won the prestigious Red Dot Best of the Best Award in the furniture category.
NOM, which stands for Nature of Material, is a series of stackable lightweight furniture. Each object is folded from a spread of laser-cut aluminum sheet, which is then bent into its final form. At first glance the items in the series look simple and unpretentious, but they are actually the product of a long process of investigation, experimentation, and refinement; a conceptual, material, and practical process, which enabled the two designers to create an accurate and successful product.